Consumer

Consumer

Few things awaken the senses like the smell of freshly baked bread. The memories of a home-made bake crafted by loving hands, conjures images of truly special moments … Anchor Yeast moments!

For generations, Anchor Instant Yeast has been bringing goodness to every bake. The high esteem afforded to the Anchor brands by consumers is not by chance; it is the result of continuous investment in innovation, advertising, promotion and education.

The Anchor brands are advertised consistently across all media formats. Exciting trade promotions ensure the commitment and support of traders. An active consumer education campaign over the past 10 years has reached over 5 million consumers. Community events & competitions engage our complete range of consumers.