Nutrition has to feature on this list of trends especially, with health and wellness being top of mind for consumers globally.
Healthy Ageing sees consumers seeking a holistic, proactive lifestyle. Bone and brain health being the focus. Traditional medicine practices, like Ayurveda and Chinese Medicine are emerging in food products, like the use of goji berries and paprika for anti-aging benefits. There is also a crossover between beauty and food with similar functional ingredients used in both.
Nutrition has to feature on this list of trends especially, with health and wellness being top of mind for consumers globally.
Healthy Ageing sees consumers seeking a holistic, proactive lifestyle. Bone and brain health being the focus. Traditional medicine practices, like Ayurveda and Chinese Medicine are emerging in food products, like the use of goji berries and paprika for anti-aging benefits. There is also a crossover between beauty and food with similar functional ingredients used in both.
Nootropics – sometimes called smart drugs – are compounds that enhance brain function, like amino acids and herbs – these are earning a spot in food products. So, perhaps we will see a smart bread in the future made with Ritalin?
In the spirit of sustainability, the plant-based trend is there to stay as consumers take control of their health and the future of the planet. Consumers are finding it is easier to incorporate more plant-based food into their daily diets be it a Meatless Mondays or Flexitarian Fridays, or for every day of the week; there are certainly more options available.
Emerging at the forefront of the health and wellness industry is the topic of digestive health. Leading on from having more fibre, consumers are interested in products that support health from the inside out, they want to feel and look young, hence the trend of ‘I feel good’. We will see products to support this trend going forward.